Influencer Marketing: Difference Between AD, PR Gift & Affiliate Links
AD / PR gift / Affiliate links, what?! Save this post or send to a social media friend for a simple explanation and make sure you know the difference ✨
🎁 GIFTED / PR EXPERIENCE - an item / service / experience has been provided on a complimentary basis, without an obligation for the Influencer to post. It is completely down to the Influencer if they wish to share, how, when or not at all.
🙌 AD / PAID ADVERTISEMENT - A company / agency / brand has an agreement with the Influencer which includes a budget, agreed deliverables and a brief.
📱AFFILIATE - An affiliate company allows influencers and brands to create links that if shared and used by another person - they will receive a small % of commission. Usually used by influencers linking the items they wear / use. Also, can be used by brands having their own affiliate program working directly with influencers.
Which one do you use / see on your feed the most? ✨ Any more Qs drop them on our instagram! 🙌
♥️ Girls in the photo: @anisasojka @gabrielegz @justskai
Love,
Skai & team x
