Nano Influencers Breakdown - Are They Right For Your Business?
Have you ever found yourself confused about what is a nano influencer and how to know if they are right for your business? Look no further… we’ve got you covered with everything you need to know!
Nano Influencers are your Influencers with around 1k - 10k following. Here’s what is great about working with them:
Great nano creators tend to have a much higher engagement rate, this is because majority of their audience has grown with them from day 1 & are extremely interactive.
Nano Influencers can be really pleasant to work, they feel like an online friend and seem trustworthy to their audience, they are also more likely to get excited to hear from you!
Nano influencers are also still growing in the industry which usually means they will have lower fees in comparison to your Micro + Celeb influencers budget - making it ideal for smaller businesses too.
As a new creator, Nano’s seem to be more keen to go beyond and create extra content for you as they’re also building relationships in the industry!
Here’s what you should be aware of:
High engagement / following does not always equal to tons of sales, make sure you check the person’s location & request some stats!
Nano Influencers tend to be new to the industry, so make sure you like the content being produced on their feed already! Avoid making up briefs that an influencer has never done before as they may struggle to re-create.
Make sure Nano Influencers are at the acceptable age for your services to avoid any challenges on the day! e.g Alcohol, lip fillers promotions etc
For Nano Influencers, content creation is likely to be their part-time job, meaning they are likely to work weekends-only and may delay deadlines
Hope these help you make a better decision when working with influencers next! And if you ever have any Q’s you know who to bother ;)
Do you need more help with your influencer marketing? Book a 1 hour consultation call with us! ✨
Lots of love,
Skai & team x
