Your 2022 TikTok Strategy!

  1. Stick to one niche in line with your business - you can use targeted hashtags to help the algorithm push your content out to the right audience 🥰

  2. Hook your audience with an eye-catching introduction - the first 2 seconds determine if your audience will scroll or stay!

  3. Upload your Reels on TikTok - this is your sign to re-purpose your old instagram content for TikTok. Pro-Tip: load 1-3 videos consistently for the next week at the same time daily.

  4. Use trending sounds - TikTok’s algorithm is designed to push out content with trending sounds, hashtags and effects. Pro-Tip: while scrolling on TikTok save audios and videos by other creators which inspire you for your shoot day!

  5. Optimum video length based on its purpose - TikTok now has a recording limit of up to 3 minutes. Whilst 7-15 second videos are best for going viral, you can use this to your advantage and provide value to your audience through longer videos! Pro-Tip: use your own voice over for a touch of personality!

  6. Good quality content is important - its a no brainer… despite your best efforts videos with poor quality and lighting will not get the attention they deserve! Use of natural light and an aesthetic background is the real key. And YES its worth investing in a ring light, background paper and a strong social media strategy too!

Our Social Media Calendar is OUT NOW to help you strengthen your social media content & game!

Need more help? Book a Free 15 mins call with us! ✨

Lots of love,

Skai & team x

#skaisocial

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2022 Social Media Trends

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Your Guide To Adding Instagram Call To Actions ✨