2025 Influencer Marketing Predictions
As we wrap up an incredible year, we’ve been busy uncovering what we think will define the future of influencer marketing!
Here’s 5 things we think will be BIG in 2025✨
Close Knit Ambassadorships
Say goodbye to fleeting collaborations and hello to lasting partnerships! We’re talking product line collaborations, monthly content creation, leading events, and making a real impact!
Event Centred Community Building
Bring people together through unforgettable experiences! Think community building events, and behind the scenes content - bringing creators and audiences together. These moments spark real connections, build networks, and deepen community ties.
UGC (User Generated Content)
In 2025, brands will continue to lean into UGC as a powerful tool for authenticity. By using real customer experiences, brands can create educational, informative content that resonates deeply, enhances engagement, and drives meaningful interactions.
EGC (Employee Generated Content)
Expect brands to tap into EGC as an authentic, cost effective way to build trust. Employees will share behind the scenes content, insights, and personal experiences, fostering transparency and building a sense of community with their audiences.
Authentic Product Placement
In 2025, gifting will be a genuine, organic, and flexible way for creators to feature products in their content. Without the pressure of deadlines, this authentic approach to product placement will create genuine conversations in the comment section, allowing brands to build deeper connections with their audiences.
Applications for our 2025 Influencer Marketing campaigns are now OPEN!
With only 5 exclusive spaces available, this is your opportunity to elevate your brand with a proven strategy. Are you ready to work with influencers, UGC creators, or ambassadors in 2025? Let us manage your next influencer marketing campaign.
Love,
Skai and the girls x
