2025 Social Media Predictions

2025 is shaping up to be a game-changer, and we’ve been busy mapping out what we think will be BIG on social media in 2025.

Get ready to be inspired! ✨

  1. Personal Branding

    Personal branding will become more essential than ever, with individuals taking greater control of their own stories. A powerful, well crafted personal brand will be key to standing out from the crowd. Founders will increasingly position themselves at the forefront of their brands, bringing personalisation back by sharing their journey, values, and vision.

  2. Ambassadors

    In 2025, brands will move beyond surface level partnerships and focus on building long term, authentic relationships with influencers who truly align with their values. Expect to see more Instagram/TikTok takeovers, exclusive events, curated product lines, and impactful collaborations that spark engagement and excitement.

  3. Community Building

    The future of brand growth will focus on building close knit relationships by involving audiences in key decisions, like product development. Subscription services on Instagram, private DMs via ManyChat, and exclusive memberships will foster deeper connections. Moving beyond comments, brands will create private communities where audiences feel heard, valued, and invested.

  4. Long Form Content

    By 2025, short form content fatigue has set in. Audiences crave deeper connections and engaging stories. Longer form content on YouTube and TikTok will thrive as people seek binge-worthy series and meaningful creator connections.

  5. Authenticity

    Authenticity will be the most valuable currency in 2025. From unfiltered moments to honest conversations, audiences are craving realness over perfection. Give them a backstage pass to your brand: behind the scenes snippets, life in the office, and team dynamics. Being real isn’t just refreshing - it’s powerful!

Applications for our 2025 Influencer Marketing campaigns are now OPEN! 

With only 5 exclusive spaces available, this is your opportunity to elevate your brand with a proven strategy. Are you ready to work with ambassadors in 2025?

Apply now!

Love,

Skai and the girls x

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The Power of Employee Generated Content

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2025 Influencer Marketing Predictions