The Power of Employee Generated Content

17 Dec

Are employees the new influencers?

We’re seeing a growing trend among successful brands: leveraging employees to create compelling content. Employee Generated Content (EGC) includes videos, photos, and posts created by employees and highlighting company values, team dynamics, and products or services. The magic lies in its relatability.

Here’s why we LOVE it:

Real, Genuine, and Relatable
Employee Generated Content delivers raw, authentic moments that reflect the everyday experiences of employees. This ‘perfectly imperfect’ content resonates with audiences, creating deeper emotional connections and driving higher engagement.
Builds Authenticity and Trust
EGC offers brands a swift and effective way to cultivate a positive and credible reputation. It shows company culture, and gives a personal touch to the brand - it’s real people telling real stories.
Humanises Your Brand
Employee Generated Content helps put a face to a brand, humanising it by highlighting the people behind the products or services. This approach fosters a more approachable and authentic image, which is especially impactful in industries where building strong connections with customers is essential.
Cost-Effective
Employees already know your brand’s voice and values so they can quickly produce content that aligns with your messaging and goals.
Showcases Company Culture
EGC highlights the values, energy, and personality of your team. It isn’t just a trend - it's a powerful way to connect with audiences on a human level while showcasing the heart and soul of your brand!