3 Social Media Predictions in 2024
LONG-FORM CONTENT
It’s fair to say everyone is bored of the 7-second lip-sinc videos-only type of videos. TikTok is favouriting and pushing out creators who are posting original content over 1 min! Platforms such as YouTube are making a comeback with creators who educate and build trust with their audience. TikTok to follow, with being able to place ads inside content, over longer-form videos on the app!
AUTHENTICITY
There’s no more room for ‘floating’ as the market gets more saturated with new accounts. What’s your USP, why are you different? It can be the way you film your content and edit it, your product or your style. Understanding who you’re speaking to is KEY. Customers and us as people are starting to unfollow accounts that bring no new value, and follow new niche people who bring something new and refreshing to the market.
INFLUENCERS
Brands are starting to look for more niche and authentic creators to match their brand values and aren’t always focusing on just the creator’s following as key. Metrics such as Content Creation, Brand Awareness and Ad-friendly content are on the rise over just focusing on sales.
What are you hoping to see more of in 2024?
Love,
Skai and the girls x
