How Often Should You Post In 2022?
Let’s dive into what is the ‘best’ posting frequency for 2022 & what should you look out for! Apparently, the more you post on Instagram per week, the greater your overall reach will be. Similarly, posting more typically equals more likes and comments in total.
However, the rate of reach and engagement per individual post varies as more posts are shared — and this changes even more depending on how many followers an account has.
For accounts with under 1K followers: posting 14 times per week delivers the highest reach and engagement rates per post.
For accounts with 1K-250K followers*: posting 14 or 20 times per week delivers the highest reach rate per post, while posting once per week delivers the highest engagement rate per post.
For accounts with 250K+ followers: posting only once per week delivers the highest reach rate and engagement rates per post.
NOTE: When we analyzed the results in smaller ranges (e.g. 1K-10K followers, 10K-20K followers, 20K-30K followers, etc.), the findings were the same — hence why the 1K-250K range is grouped together.
Here’s what we think:
Look, this amount of posting sounds crazy, I know. Especially knowing you need to post x 2 a day minimum if you’re under the 250k mark. However, I think people get confused with thinking that they must be the original creator of every single post. There are many ways to share other inspiring content from others, create educational templates that help you content batch, quotes and collaborations via brand partnerships and content creators too! Also, you can create Reels that are literally 4 seconds that won’t take you long at all.
CONCLUSION: A Smart strategy + planning in advance + scheduling a ‘shoot day’ every single week is key.
Hope these help you make a better decision with your instagram strategy… And if you ever have any Q’s you know who to contact! But if you still need more help with your social media & influencer marketing, we have the ULTIMATE course to help you take your profile/brand/business to the next level!
Lots of love,
Skai & the girls x
