TikTok vs Reels - 5 Key Differences
Read on as we go over 5 key differences between TikTok and Instagram Reels:
Aesthetically Curated vs Natural
On Instagram we tend to over-think a little longer than we do on TikTok. No one seems to care about a spot showing or my room’s background on TikTok. On TikTok, relatable is more effective than ‘perfect’. I’d like to think Instagram is also stepping in the right direction with this, which personally I’m totally here for it! Bye ‘life hightlights’ hello ‘real-life’.
Audience Age
Age group on Instagram is 100% millennium-driven which is pretty much where the majority of us have grown up. Now hello Gen Z TikTokers who are on a roll! The age difference is a thing and you should look into this further if you’re selling to a particular age group. BUT, many amazing brands like Ryanair and Burberry are on top of their game on TikTok.
Audio Libraries
TikTok is filled with user-generated sounds as well as music. Many trending sounds are actually found on TikTok that are then carried into Instagram. But if you have a Creator account you can still use popular music! If you’re a business you can only use original audios.
Value vs Entertainment
TikTok began as more of a place for entertainment, on Reels we tend to still ‘worry’ about the aesthetics of the video and also the information and value that it brings. However, I can see that TikTok is definitely becoming more educational too, same as Reels are finding the more natural and raw balance, away from ‘perfection’.
Discovery
If your goal is to grow, you will benefit from starting on TikTok. If you are creating Reels for your existing audience without the rush to grow quickly, Reels are great too. If you do want to grow on IG too, your goal is to higher your REACH. This may mean more Reels each week.
Our Takeaways:
Remember to stay real to yourself and your audience on Instagram. I encourage you to work on education-focused and inspiring content on Instagram while thinking of how your videos can be more entertainment-driven and personal on TikTok.
If you’d like more information or help creating a plan, book a 1 hour consultation with us!
With love,
Skai & the girls x
#skaisocial
